Every impression counts when it comes to capturing customers online.
Now more than ever, your online image is crucial to the success of your
business. It’s no longer enough to have a web design that’s just a
pretty picture. Users are demanding websites that are informative,
attractive, and accessible. Our custom web development provides an
online presence that takes your business to the next level in online
marketing, while leaving your competitors scrambling to catch up.
Coke wanted a unique way to get young adults involved in Arctic Home, an effort by The Coca-Cola Company to protect the polar bear and its habitat. Our idea: hit them with a snowball.
We created a free mobile app called Snowball Effect that let them spread the word about Arctic Home by starting virtual snowball fights. Using an innovative blend of mobile gaming and social media, people could choose from any of their Facebook friends to start a snowball fight. The app even pulled in your friend’s profile pic as a target.
Challenges and fight results were posted publicly on Facebook, along with a call to action to support Arctic Home. A real-time leaderboard tab was also exclusively created for Facebook so players could check their weekly and overall rank against friends and all users.
The fights were fast, furious and fun. Each challenge had to be answered within 24 hours, creating immediate engagement with Facebook fans. And since no one wants to back down from a snowball fight—especially one for a good cause—challenges spread from friends to friends to friends.
The impact of Snowball Effect went far beyond Facebook. Coke sales at 7-Eleven went up by more than 20 percent. Facebook posts generated by snowball fights helped contribute to the $700,000 raised for Arctic Home. The campaign reached tens of thousands of people through media, blogs and Twitter.
In just nine weeks, Millennials started more than 50,000 snowball fights, helping spread the Arctic Home message to an estimated 6.5 million Facebook friends*. What started with just a snowball grew into a world of difference.
* based on the average Facebook user having 130 friends (Facebook official statistics)